gTLD registration

A Generic Top Level Domain, or gTLD, is a domain name extension such as .org, .info, .net, .com, .auto, .food, or .amsterdam. Since 2013, it is also possible to register brand names, geographical designations and generic names as a gTLD. NLO Shieldmark not only explains all the options to you, it also gives you strategic advice about the use of Top Level Domains (TLDs).  


gTLD strategic registration

Anyone can register an existing brand name or trade name as a domain name. The question is what and how you register. For example, it is often a good idea to prevent anyone registering your brand name in combination with such generic extensions as .sucks or .reviews. Nor do you want people to use your brand name for phishing, by enticing people to a fake website using a gTLD such as .bank in order to commit Internet fraud. NLO Shieldmark can explain all the options to you and give you strategic advice about the use of Top Level Domains (TLDs).


TMCH and the Sunrise period

If you want to be first in line as soon as the registration procedure starts for a new extension, you can take advantage of the Sunrise period. This gives trademark holders a period of 30 days to pre-register their domain in the new gTLD before anyone else can. This procedure is run by the Trademark Clearinghouse (TMCH). If your trademark is registered with this organisation, you will automatically receive an alert as soon as the pre-registration period for the new domain extension has opened.


Registration with the TMCH

Would you like to take advantage of the Sunshine period with TMCH? NLO Shieldmark can take care of the registration of all your new gTLDs for you, both during the Sunrise period and afterwards. In addition, your NLO Shieldmark advisor can draw up a protection strategy for your trademarks together with you.



Would you like to register a gTLD, and are you looking for strategic advice about the use of Top Level Domains? If so, contact us now.

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Fake invoices

Fake invoices are unfortunately a well known problem among trademark owners. A fake invoice is a misleading invoice (or letter) which reffers to a trademark, design, patent or patent application. A payment is requested for a publication in a register or to extend the validity of a registration.They use names like Worldwide database or Trademarks and Patents, Euro IP Register, International Patent & Trademark Database.


More information and examples of fake invoices


Our advice: don't pay. Please contact us is you have any doubts.

NLO Shieldmark wins Award ‘Benelux - Firm of the Year for Trade Mark Prosecution’

NLO Shieldmark is proud to have been voted ‘Benelux - Firm of the Year for Trade Mark Prosecution’ by the highly respected Managing IP magazine. The award was presented on Thursday 10 March 2016 in London.


We wish to thank our clients and fellow professionals for their positive feedback and for believing in our quality and service.