News and publications

Tier 1 ranking NLO Shieldmark in IP Stars 2018

Managing IP has published the first part of its annual IP Stars survey, covering the top-rated firms for patent and trademark work. NLO Shieldmark has been rewarded a Tier 1 ranking in the field of trade mark prosecution in The Benelux.

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WTR1000 2018: Full marks for NLO Shieldmark

NLO Shieldmark is again highly recommended in the 2018 edition of the World Trademark Review 1000. European trademark and design attorney’s Marlous Stal-Hilders, Milca Graver-de Looper, Jeroen Cornelis and Masja van der Galiën have received individual praise for their work. 

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Don’t be a puma, be a tiger

Author: Fleur de Wolf

Imagine you are a fashion designer and you are using the image of a leaping tiger on your products. Could you get into trouble?

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Fortify #6 winter 2017/2018 edition online

Fortify is the business relation magazine published twice a year by NLO and NLO Shieldmark. It contains interviews, news and background articles, that highlights Intellectual Property in all its facets.

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Red Bull has good reason to be blue: combination colour trade mark is invalid

Author: Fleur de Wolf

The colours blue and silver in combination with an energy drink will ring a bell for many people: it’s Red Bull. That said, the European General Court (EGC) has ruled that the colour combination blue and silver is not eligible for trade mark protection.

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NLO and NLO Shieldmark wish you a prosperous 2018

NLO and NLO Shieldmark wish you a wonderful 2018 full of new ideas and innovations. Please note, due to Christmas festivities NLO and NLO Shieldmark will be closed on Monday, December 25th and Tuesday, December 26th. Our offices are also closed on Monday January 1st, 2018 because of New Year's Day.

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EU Trademarks 2.0

Author: Marlous Stal-Hilders, Bart ten Doeschate

Trademark practice in the European Union is undergoing an important overhaul. Under the trademark reform package, both the EU Trademark Directive (2015/2436) and the EU Trademark Regulation (207/2009)have changed on several essential subjects.

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Change in fax numbers for NLO and NLO Shieldmark

We would like to inform you about a change in our fax numbers. If you use fax messages to communicate with NLO or NLO Shieldmark, please note our numbers will change. These changes take effect immediately. 

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No likelihood of confusion between SINA rice and SITA rice

Author: Friso Onderdelinden, Fleur de Wolf

Last month the Dutch District Court of The Hague decided in case C/09/520643 / HA ZA that there is no likelihood of confusion between SINA rice and SITA rice. This is somewhat remarkable considering earlier decisions on similar comparisons between four letter signs in relation to foodstuffs.

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Hema (Netherlands) vs. Hema (China)?

In 2015, the Chinese web shop Alibaba set up a supermarket chain in China using the name Hema. There are now thirteen Chinese ‘Hema’ supermarkets, the last three of which opened in July 2017. The question is whether the Dutch company Hema, having a chain of department stores with establishment throughout Europe, can oppose this.

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Fake invoices

Fake invoices are unfortunately a well known problem among trademark owners. A fake invoice is a misleading invoice (or letter) which reffers to a trademark, design, patent or patent application. A payment is requested for a publication in a register or to extend the validity of a registration.They use names like Worldwide database or Trademarks and Patents, Euro IP Register, International Patent & Trademark Database.


More information and examples of fake invoices


Our advice: don't pay. Please contact us is you have any doubts.

NLO Shieldmark wins Award ‘Benelux - Firm of the Year for Trade Mark Prosecution’

NLO Shieldmark is proud to have been voted ‘Benelux - Firm of the Year for Trade Mark Prosecution’ by the highly respected Managing IP magazine. The award was presented on Thursday 10 March 2016 in London.


We wish to thank our clients and fellow professionals for their positive feedback and for believing in our quality and service.